AMSOIL Synthetics and Swendson Motorsports
Benefits Beyond Extended Drain Intervals

AMSOIL Dealers in Wisconsin WI Synthetics: Authorized AMSOIL Dealer Website

Thank you for visiting Swendson Motorsports, LLC. We are your Independent AMSOIL Dealers. We are located in Brookfield, WI, but also work out of Three Lakes, WI. We carry a full inventory of AMSOIL Synthetic Lubricants, and can ship everything within a day or two. Feel free to give us a call or send us an email for AMSOIL product information and how to purchase AMSOIL at wholesale prices. Serving Wisconsin and the entire United States. Thank you for visiting Wisconsin Synthetics .com

AMSOIL formulates a wide selection of synthetic lubricating oils for all types of engine and gear applications, including those for specialized vehicles and severe operating conditions. In addition, AMSOIL has developed sophisticated fuel additives, filtration systems and other companion products that supplement and extend lubricant performance. AMSOIL products are distributed through a worldwide network of independent Dealers such as Swendson Motorsports. This complete line of quality products is recognized by countless private motorists, racers, fleet managers and industrial administrators as the best and most cost-effective choice for increasing engine performance, reducing maintenance and prolonging vehicle and equipment life.

What Are Synthetic Lubricants?

Engines, transmissions and other mechanical systems contain hundreds of moving parts. Though the metal surfaces of these parts look smooth, they are actually full of microscopic peaks and valleys. When the peak of one surface touches its mating surface, it causes wear. Wear may lead to costly component damage or failure. Wear reduction and failure prevention are the primary functions of lubrication.

Refined Oils
Conventional oils – the oils most people are familiar with – are refined from crude oil. Refining is a process of physically separating light oil components from heavy ones.

Crude oil contains a full range of different kinds of molecules. Many are similar in weight but not in structure. The refining process cannot distinguish such molecules, so a wide assortment of molecules is present in a finished lubricant made from crude oil stocks.

Many crude oil molecules are not beneficial to the lubrication process. For example, paraffin causes refined lubricants to thicken and flow poorly in cold temperatures. Molecules containing sulfur, nitrogen and other elements invite the formation of sludge and other byproducts of lubricant breakdown, especially in high temperature applications. Sludge and breakdown by-products significantly increase wear rates.

The assorted molecules of refined lubricants also have different shapes, making lubricant surfaces irregular at the molecular level. As lubricant layers flow across one another during the lubrication process, these irregularities create friction, which consumes power, reduces fuel efficiency and increases heat and wear.

Synthetic Lubricants
Synthetic lubricants are chemically engineered from pure chemicals rather than refined from crude oil. That gives them significant advantages over refined oils.

  • Pure - The base stocks from which synthetic lubricants are made contain no sulfur, nitrogen or other elements that invite the formation of sludge and other products of lubricant breakdown. Synthetic lubricants can be used in higher temperatures than refined lubricants without breaking down. Their resistance to breakdown also allows them to be used longer than refined lubricants can be used. Lubricated systems stay cleaner and last longer with synthetics.
  • Uniform - The base stocks from which synthetic lubricants are made feature uniform and smooth molecular structures, which ensures low friction as lubricant layers slide across one another. Reduced friction increases energy through-put for greater fuel efficiency and power, and reduces heat and wear for longer equipment life. Molecular uniformity also helps synthetics resist thinning in heat and thickening in cold, which helps them protect better than refined oils over a system’s operating temperature range and helps ensure secure sealing.
  • Designable - Many different kinds of base stocks may be used to create synthetic lubricants, allowing a synthetic to be designed for virtually any application. Some base stocks are ideal for use in extremely cold environments, others are perfect for use in extreme heat. Some are extremely safe in applications in which refined lubricants pose a fire or explosion hazard. Refined oils simply do not offer the design flexibility synthetics offer.

The designability of synthetics also allows them to be tailored very specifically to the needs of everyday applications, such as automotive engines, commercial equipment or industrial machinery. That specificity helps ensure long life and peak power, performance and fuel economy from the lubricated system, as well as extended lubricant life.

Why Are AMSOIL Synthetic Lubricants the Best?

As a jet fighter squadron commander Lieutenant Colonel Albert J. Amatuzio had ample opportunity to witness synthetic lubricants in action. These oils are used exclusively in jet engines because of three extraordinary performance characteristics: an ability to reduce friction and wear on engine components, an ability to function dependably at severe temperature extremes and an ability to withstand rigorous and lengthy engine operation without chemical breakdown.

  • Quality
  • Performance
  • Protection

Recognizing that these same benefits would prove invaluable in combustion engines, Amatuzio began conducting serious research in 1963. By 1966 he had formulated a synthetic motor oil and put it to use in vehicles in northern Minnesota. Throughout the late ’60s Amatuzio continued his research and development and sold commercially available synthetic oils under a variety of names. In 1970 he incorporated his own name into a commercially sold product called AMMOIL. In 1971 this product name was changed to AMZOIL and it continued to be sold commercially. The true milestone came in 1972 when AMZOIL became the first synthetic motor oil in the world to meet American Petroleum Institute criteria. The new lubricant performed like no other before it. When the first can appeared on the market in 1972, it signaled the birth of an entire industry. AMSOIL synthetic lubricants have expanded the boundaries of lubrication science and redefined the performance possibilities of modern machinery and engines.

  • High-Temperature Protection and Performance
    AMSOIL synthetic lubricants are much more stable in high temperatures than are refined oils and other synthetic oils. Their superior heat stability reduces the rates of oil consumption, lubricant breakdown and lubricant oxidation, which keeps oil consumption low; equipment clean, protected and running right; and extends lubricant life.
  • Cold-Temperature Protection and Performance
    AMSOIL synthetic lubricants remain fluid in temperatures far below zero, allowing dependable engine start-up, fast lubrication, dependable protection and maximum fuel economy in severe cold operations.
  • Increased Efficiency
    AMSOIL synthetic lubricants are superior to refined oils and other synthetic oils in reducing friction, helping lubricated systems use fuel energy for work, not for overcoming drag. Superior friction reduction, as well as lower volatility rates, also helps keep exhaust emissions low.
  • Longer Engine and Equipment Life
    AMSOIL synthetic lubricants’ heat stability and friction reducing ability keep wear rates low, which helps increase the time to first teardown, increases the interval between teardowns and increases overall equipment life.
  • Extended Lubricant Drain Intervals
    AMSOIL synthetic lubricants offer up to eight times the service life offered by refined lubricants, and sometimes even more. The long life of AMSOIL synthetic lubricants reduces costs, downtime, waste and environmental damage.
  • Product Line
    AMSOIL manufactures synthetic lubricants, advanced filtration systems, fuel additives and coolant for virtually every commercial, industrial and automotive application.
  • Quality Control
    AMSOIL synthetic lubricants are manufactured from top quality synthetic base stocks and performance additives according to a stringent quality control protocol in computer- controlled AMSOIL manufacturing facilities. AMSOIL synthetic lubricants may be counted on to deliver the same top quality performance and protection every time they are used, no matter where in the world they are purchased.
  • Experience
    AMSOIL formulated the first API synthetic motor oil in the world and has more experience formulating synthetic lubricants than any other manufacturer in the world. AMSOIL leads the industry in product quality and innovation. A company of firsts since 1972.

AMSOIL Products Save Money

The uninformed have always assumed that AMSOIL synthetic lubricants were more expensive than conventional products. It is true that the initial cost is higher than most petroleum-based products, but an investment in AMSOIL synthetic lubricants is an investment in your business. AMSOIL saves businesses money by improving fuel economy, reducing maintenance costs and downtime, and extending drain intervals.

  • Reduced Maintenance
    Because AMSOIL lubricants are superior to conventional products, equipment maintenance is needed less often. The unsurpassed protection, cleaning and cooling properties of AMSOIL keep moving parts looking and working like new, reducing equipment malfunctions and failures.
  • Extended Drain Intervals
    Extended drain intervals are key to improving bottom lines. Changing fluids less often means buying them less often. It also means equipment is in the shop less often, reducing maintenance needs and downtime and improving efficiency.
  • Less Downtime
    Less maintenance and extended drains mean less downtime, and less downtime means equipment is working more often and getting more done. It also means less time spent working on equipment when there are other things to be done.
  • Longer Engine and Equipment Life
    AMSOIL synthetic lubricants’ heat stability and friction reducing ability keep wear rates low, which helps increase the time to first teardown, increases the interval between teardowns and increases overall equipment life.
  • Longer Lasting Equipment
    AMSOIL products improve equipment’s durability because they provide superior protection. Less wear, stress and strain on moving parts allows equipment to last longer, reducing replacement costs.
  • Better Fuel Economy
    Fuel economy is becoming more important with each passing year. Gas and diesel prices keep rising, putting a major strain on businesses that rely on vehicles and heavy equipment in their daily operations. AMSOIL synthetic lubricants improve fuel economy by allowing moving parts to move more freely, using less energy and creating less friction than when conventional lubricants are used. The use of AMSOIL synthetic motor oil, gear lubes and transmission fluids can have a profound impact on fuel economy. Industry tests demonstrate an average conservative decrease in fuel consumption by two to five percent by switching to synthetic lubricants. Many AMSOIL customers report even larger gains in fuel economy. Doesn’t seem like much? Imagine a fleet of 100 class 8 vehicles running an average 120,000 miles per year at an average 6.5 mpg with diesel fuel at $2.80 a gallon. Using those numbers, the fleet spends $5,169,230.78 on fuel annually. A switch to AMSOIL products improves the fleet’s mpg by 4 percent, reducing fuel costs to $4,970,414.20. That’s a savings of $198,816.58, enough for 71,006 gallons of fuel.
  • Waste Oil Disposal
    Extended drain intervals also prevent the disposal of additional waste oil. In addition, disposing of used oil is typically costly and barrels of used oil take up a great deal of space in the shop. A fleet of 60 vehicles using conventional oil and conventional oil change intervals produces 1,080 gallons of waste oil every year. By switching to AMSOIL, that same fleet would produce only 360 gallons of waste oil per year. Less waste oil means lower disposal costs, more shop space and a cleaner environment.
  • Money Saved
    The most important aspect of these benefits is that they save businesses money. Better fuel economy, reduced maintenance, longer lasting equipment, less money spent on oil and less waste oil all provide significant savings.

ConvenienceImproved MileageReduced MaintenanceReduced DowntimeExtended Drain IntervalsSave Money

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